A domain name is your unique address on the Internet. Like any address, it is important for the success of your business that you use, promote and protect it so that customers can find you easily. More than this, your domain name is your online identity and brand – your customers won’t just know you as Your Company Pty., they will know you as ‘yourcompany.com.au’.
The most common uses for domain names are for web site addresses – domain name is prefixed by ‘www’ – and email addresses – the domain name follows the ‘@’ symbol in the email address.
Australians feel more comfortable dealing with a local company and this is particularly important if you want to sell online. Getting a .com.au domain name lets your customers know you’re a legitimate Australian business.