How to Win Clients During a Recession

The following are just five simple methods to secure new and existing clients during an economic downturn.

1. Revisit Old Leads

Rummage through your desk drawers, cupboards and filing cabinets for old business cards, flyers, pamphlets and brochures. Don’t forget to check that old business suit gathering dust in the wardrobe. In fact, dig out any business literature you may have and start calling your contacts now. It’s likely that you may not come up trumps on your first, second or even third attempt but remain positive and persevere. After all, what do you have to lose?

2. Make Existing Clients Feel Extra Special

Your existing clients are your bread and butter, particularly during lean times and taking the time to make them feel extra special will validate and enforce their decision to remain your client and not defect to the competition.

Send all of your clients a brief email, thanking them for their business and let them know how much you appreciate their loyalty during difficult times. Consider offering them a reward of special discounts or gifts as a measure of your appreciation and don’t forget to include any news of new services or products, future special events or promotions.

3. Be Flexible To Accommodate New Clients

If you rigidly market towards a particular clientele, consider the potential revenue that comes with flexibility. If you previously excluded smaller clients that generate less income, now is the time to reconsider that policy because multiple smaller clients could make the difference between sinking and swimming during a recession.

Where logistically and financially feasible, look outside your familiar geographical target area and market to a wider audience.

4. Increase Your Service Level

During a financial downturn, competitors may decide to undercut each other. By all means, reduce your prices to a manageable level but avoid getting into a price war. Instead, increase your level of service above that of your competitors. Nothing speaks louder than satisfied customers.

Your clients will feel content in the knowledge that they are receiving more than they expect and bending over backwards for them, to the extent of a strained muscle, will pay dividends.

5. Offer Your Clients Something More

Where possible, the provision of additional services to your clients should not cost the Earth but will go a long way to pleasing new and existing customers. Offering additional warranty on products and services, same day or on-site support, a home delivery service, free gift wrapping or just a hand carrying the shopping to the clients car are but a few worth consideration.

We all feel the negative effects of a recession but these few tips should help, even if they serve to inspire you to develop your own alternative means of economic survival. Here at Bendigo Web Design, we go the extra mile as a matter of course for all our clients and in addition to offering free hosting and domain names with all web design projects, every new client receives a free meat pie in Winter and deliciously refreshing sorbet during the hot Summer!

Be inventive and think out of the box.

 

Article first posted Monday, September 14th, 2009.