A study conducted by a non-profit research group, Consumer WebWatch found that the leading factor about the credibility of a site was “Design Look” (cited by 46.1% — the largest percentage by a factor of almost 2).
It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits. We also understand that design by itself is not enough to make your website successful. The most effective sites strike a balance between look and feel, search engine requirements and usability. We have mastered the art of fine balance and have evolved a process that enables us to offer consistent designs.
Our design philosophy revolves around simplicity. In our books, simplicity is the soul of a great design.
Incorporating simplicity in design is not as easy as it sounds. Creating simple designs takes courage, clear vision, skill and patience. Our web design philosophy is best explained by applying Occam’s Razor design principle. Occam’s Razor is an intellectual tool that basically states that, given any two solutions to the same problem, the simpler solution will be the best. This applies to the discipline of web design very well.
Applying Occam’s Razor to web design will help you find the most elegant and direct solution to your design problems.
• Simple, conventional, recognizable layouts that you know work will be more likely to work for your users than complicated, innovative designs.
• A simple message will be understood better than a complicated one.
• Interactions with simple, clear steps and few instructions will be completed by more people than a long, wordy alternative.
• Clear, uncluttered, recognizable visual design will reduce cognitive friction, reduce mistakes, and help visitors succeed.
Pursuing design simplicity helps us to think creatively about the real design problems. This helps us discover the solutions that deliver true competitive advantage.