Central to our philosophy is KISS
The term KISS is an acronym of the phrase “Keep It Simple, Stupid”, and the KISS principle states that design simplicity should be a key goal and unnecessary complexity avoided. It serves as a useful and frequent verbal exhortation (or even dedicated policy) in software development, animation, engineering, and in strategic planning (especially military operations).
Other versions of the phrase include “Keep It Simple & Stupid” (most recently used in west-European literature), “Keep It Sweet & Simple,” “Keep It Short & Simple,” “Keep it Simple, Sweetheart,” and “Keep it Simple, Sherlock,” and the obvious scatalogical variation.
The principle roughly corresponds to Occam’s razor, and to Albert Einstein’s maxim that “everything should be made as simple as possible, but no simpler.”
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It’s about much more than simply creating a design that is fresh and appealing. Any web site that intends to become successful as a sales and marketing tool needs to be intuitive and easy to use for first-time and repeat visitors alike.
Contact us for more information on how we can create a great looking online shop window for your business.
A study conducted by a non-profit research group, Consumer WebWatch found that the leading factor about the credibility of a site was “Design Look” (cited by 46.1% — the largest percentage by a factor of almost 2).
It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits. We also understand that design by itself is not enough to make your website successful. The most effective sites strike a balance between look and feel, search engine requirements and usability. We have mastered the art of fine balance and have evolved a process that enables us to offer consistent designs.
Our design philosophy revolves around simplicity. In our books, simplicity is the soul of a great design.
Incorporating simplicity in design is not as easy as it sounds. Creating simple designs takes courage, clear vision, skill and patience. Our web design philosophy is best explained by applying Occam’s Razor design principle. Occam’s Razor is an intellectual tool that basically states that, given any two solutions to the same problem, the simpler solution will be the best. This applies to the discipline of web design very well.
Applying Occam’s Razor to web design will help you find the most elegant and direct solution to your design problems.
• Simple, conventional, recognizable layouts that you know work will be more likely to work for your users than complicated, innovative designs.
• A simple message will be understood better than a complicated one.
• Interactions with simple, clear steps and few instructions will be completed by more people than a long, wordy alternative.
• Clear, uncluttered, recognizable visual design will reduce cognitive friction, reduce mistakes, and help visitors succeed.
Pursuing design simplicity helps us to think creatively about the real design problems. This helps us discover the solutions that deliver true competitive advantage.